Together with EYES WIDE SHUT Leiden I created "The Flyer In The World" which conveniently to my knowledge actually is, the smallest flyer in the world. The project originated from the artiscic perspective from EYES WIDE SHUT on what a performance or an event should be. 

After hosting a number of parties with hard electronic music they wanted to tone down a notch. Return to the more intimate events. As a designer I always challenge myself to make the concept relate to the event as closely as possible. As the events core was intimacy in music, an intimate and delicate shape of advertising was needed.

Another word for intimate could mean something personal, something close to you. If billboards are the least personal and for everyone to see advertisements out there, the smallest flyer in the world must mean the most intimate form of advertisement possible.